We spend so much time on social media,
it’s basically the only thing we know how to do.
beauty brand storytelling meets social commerce
We’re a data-backed creative agency accelerating the next generation of Sephora and Ulta Beauty brands on TikTok and TikTok Shop. We were the first SMB agency in North America to be badged as a TikTok Marketing Partner, a status held by fewer than 50 agencies today.
As an official TikTok Marketing Partner and TikTok Shop Partner, we blend brand storytelling with performance infrastructure to help beauty brands launch, scale, and sustain profitable channels.
creative always comes first
We were founded in 2021 to help beauty brands adapt to an era of UGC-first content strategies. From day one, we’ve been working hands-on with the world’s most beloved beauty brands, guiding them as they modernize their approach to social media. Since then, we’ve worked with dozens of your favorite beauty brands, supporting them through every stage of growth.
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The result is always rewarding. Our clients see an increase in market share, more site traffic, wider brand awareness, greater paid media efficiency, and unparalleled new customer acquisition.
beauty marketing done by beauty enthusiasts
We believe beauty should be sold to the people who love it most by the people who love it most. We hire talent with real-world experience at brands like Dae Hair, NuFACE, Ouai, Murad, ColourPop, Tower28, and more.
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When you’re looking to make the right strategy decisions— an agency partner’s specialized experience in your category isn’t just “nice to have.” It’s an essential. Our genuine love for beauty and sophisticated understanding of the industry's landscape is at the heart of everything we do.
it all works better when it works together
We don’t believe in a single magic bullet or a one-size-fits-all strategy. Every beauty brand is at a different stage of their growth journey, and our job is to meet you where you are and build from there. Over the years, we’ve guided beauty brands at every inflection point— from scrappy early-stage teams to established leaders on Sephora and Ulta shelves— so we understand what each phase requires.
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The most successful brands built for longevity think holistically. They balance organic storytelling with paid performance, cultivate community, partner with influencers, and lean into social commerce and affiliate opportunities. When every part of the ecosystem works together, growth is sustainable and brand equity compounds. That’s why we believe in cross-functional communication and cohesive strategy across every initiative. It all connects.
your feed is a virtual storefront, tiktok shop is the retail floor
We’re one of the few agencies that creates high volumes of high-quality brand-owned content entirely in-house. This gives us far more creative control and allows us to perfectly execute your brand’s vision in a TikTok-native way. We consider ourselves social media “world-builders.”
Our content does more than fill feeds. It becomes your virtual storefront, translating the in-person retail experience into brand-owned digital shopping experiences. Your UGC creators and TikTok Shop affiliates are friendly sales representatives on the retail floor, recommending solutions and helping customers find the right products that they’ll love.
