From Sephora Shelves to For You Page
We are the beauty industry's trusted agency partner for
TikTok and TikTok Shop growth that honors your brand.
Case Study | BondiBoost
TikTok Shop
Boosting revenue and brand awareness in a new market on TikTok Shop
669%
8x
Growth in Affiliate GMV on TikTok Shop
Return on Ad Spend in January 2025
We executed a holistic TikTok Shop strategy, leveraging our creative, paid, and affiliate services. In the first month of the campaign, GMV Max achieved an 8x ROAS, setting a new record for the highest TikTok Shop ROAS BondiBoost had achieved yet. We built a community of over 3,000 creator partners, resulting in over 5,000 shoppable posts. Sales of their Infrared Thermal Brush grew by 775%
Case Study | Violette_FR
Brand-Owned Content
Using brand-owned content to builld community and increase market share
45M
Brand-owned views on Bisou Balm alone within 10 months
98K
Followers gained on the brand account within 10 months
Violette had a loyal YouTube following pre-2020, but her online presence slowed as “clean girl beauty” overtook the French-girl aesthetic. Prior to entering Sephora, our mission was to revive the signature French-girl vibe on TikTok. By leaning into the aesthetic full-force, we generated 45 million brand-owned views on Bisou Balm alone and grew the account by almost 100,000 followers in ten months.
More than 1,000 brand fans lined up before 8am to experience the brand's first pop-up in LA. We executed a TikTok content strategy that drove over 1 million organic views for Patrick Ta Beauty across all social channels over one weekend. Our culturally relevant coverage happening in real-time at the event made fans feel like they were included, even if they couldn’t attend in person.
Case Study | Patrick Ta Beauty
Event Coverage
Driving community engagement through real-time event coverage on TikTok
1M+
Organic impressions across all social media channels
1K+
Brand fans who attended the pop-up event in LA
Case Study | RMS Beauty
Founder-Led Content
Scaling brand growth through a strategic founder-led content strategy
290%
34M
Increase in ROAS after introducing founder-led content
Brand-owned views on content featuring Rose-Marie Swift
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We discovered a powerful way to reach the 45+ audience on TikTok by positioning the
brand's founder, Rose-Marie Swift, as the face of their TikTok presence. We scaled organic engagement by implementing a full funnel media strategy and leveraged Rose-Marie's viral sound bite create virality around red blush on the platform, inspiring many beauty brands to launch their own version of the same shade.
Case Study | Colorescience
Paid Advertising
Using Spark Ad campaigns to convert viral moments into sustained revenue
400%
Increase in Face Shield Flex sales within a year
27K
New customers gained during the Anniversary Sale
Amie transformed a single viral product into a year-long growth engine, powering the brand’s highest-revenue month with 27,000 new customers. Through Smart Performance Campaigns and strategic Spark Ads, the product repeatedly sold out while lowering CPA by 51% and increasing AOV by 18%. This momentum lifted the entire brand ecosystem, with follower growth up 155% and site traffic up 776%.
Glossier was looking to refresh the UGC on all their Sephora product pages with engaging and compelling content that influences checkout. Closely following Sephora's guidelines, we created beautiful UGC assets that entertain and educate— and enhance the shopping experience on Sephora.com. After supporting core products, we created all the UGC for Glossier's 2025 holiday collection.
