Clean haircare with desert-derived botanicals and dreamy scents
BRAIDS, BOWS, AND BLOWOUTS—
WE BROUGHT THE BEAUTIFUL CONTENT
Dae Hair's TikTok content feels dreamy, sunlit, and charming. It's meant to inspire viewers to romanticize their daily haircare routines and special self-care moments. The brand's tutorials are far from basic— they always incorporate a fun twist on a classic style so followers never feel bored styling their own hair. Among footage of shimmery textures and glossy braids, viewers can revisit the childhood joy of playing with pink hairbrushes and silky ribbons.
Good Hair Day
How To Use
sephora holiday shopping campaign
To organically promote Dae's new haircare sets at Sephora as the perfect holiday gift, we partnered with 15 TikTok influencers and gave them all Sephora gift cards. The mission: to film a Sephora haul featuring at least one Dae product, mentioned first.
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