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Dae Hair

Clean haircare with desert-derived botanicals and dreamy scents

BRAIDS, BOWS, AND BLOWOUTS—

WE BROUGHT THE BEAUTIFUL CONTENT

original content

content strategy

Dae Hair's TikTok content feels dreamy, sunlit, and charming. It's meant to inspire viewers to romanticize their daily haircare routines and special self-care moments. The brand's tutorials are far from basic— they always incorporate a fun twist on a classic style so followers never feel bored styling their own hair. Among footage of shimmery textures and glossy braids, viewers can revisit the childhood joy of playing with pink hairbrushes and silky ribbons.

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to watch

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Good Hair Day

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Purple Shampoo

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MMM Shampoo

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Ribbon Tutorial

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Unboxing PR

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Blowout Routine

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influencer marketing

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How To Use

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Purple Shampoo

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Hair Mask

word
on the
street

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sephora holiday shopping campaign

2.1m

reach
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@trulue

56.5k

video views

To organically promote Dae's new haircare sets at Sephora as the perfect holiday gift, we partnered with 15 TikTok influencers and gave them all Sephora gift cards. The mission: to film a Sephora haul featuring at least one Dae product, mentioned first.

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@savannaejimenez

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@lenamaiah

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Shop Dae Hair at

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