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RMS Beauty

Clean, effortless beauty founded by celebrity makeup artist Rose-Marie Swift

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READ OUR TIKTOK FOR BUSINESS CASE STUDY

original content

account growth

6.1m

video views [12 wk]

105K

followers

951k

likes
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“I absolutely love the creativity on TikTok. This platform has come in and allowed creators to be their ultimate selves which is refreshing and truly cultivates the best and most authentic content ever."

Rose-Marie Swift, Founder of RMS Beauty

47.4m

hashtag views

content strategy

RMS Beauty's TikTok content is created with an older, more sophisticated beauty audience in mind— in response to the account's conversion data. The visual imagery is decadent, luxurious, and ultra-feminine. These TikToks commonly explore product colors, textures, and application techniques to help the viewer choose what's best for them.

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1.6m views

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62.4k views

click
to watch

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1,232 views

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word
on the
street

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influencer marketing

product gifting

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@xolizahbeauty
9.2m views

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@makeupbyalissiac
68.2k views

paid advertising

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@shinebeautymalibu
50k views

campaign performance

27m

video views

2.23%

CTR

$0.56

CPA [view content]
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Shop RMS Beauty at

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