Peach Slices
Peach & Lily's acne-centered Korean skincare line for teens
WE PUT THE WORD VIRAL BEFORE THE PHRASE "$17 SNAIL MUCIN MASK"
original content
account growth
9.6m
video views [12 wk]
120K
followers
1.6m
likes
52.1m
hashtag views
It's all for moments like this, when we can really make an impact for people [on TikTok] and help them with their skin. This is one of the things Alicia and I miss most during the pandemic, because we don't get nearly as many opportunities to meet our community and hear their stories and help them in person.
Edward Scott, President of Peach & Lily
content strategy
Peach Slices' TikTok content is wildly fun, playful, and irreverent as a way to connect with teens on the app. The content relies heavily on Gen Z humor and has a cheeky, spunky, sarcastic quality to it. As a quirky internet friend, Peach Slices never takes itself too seriously and plays on a certain self-awareness that snail mucin sounds "gross." This is what a modern beauty brand born and raised on TikTok looks like— the antithesis of millennial Instagram perfection.
click
to watch
52.7k views
6.5k views
20.8k views
word
on the
street
paid advertising
campaign performance
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