It's time to see social media for what it really is: a full-time job. Lots of people forget that and one of two things ends up happening.
1. Business owners try to juggle social media's demands alone and end up feeling failure because they can't push out content 24/7.
We're only human and everyone needs a regularly scheduled break from social media. If this is you, don't feel discouraged because your favorite influencer seems to have the time to create beautiful content, write endless witty captions, post online daily, and respond to every single comment. They probably (definitely) hired people.
2. Companies end up assigning social media to a single person who is required to carry out all the different tasks involved.
The employee must be an experienced strategist, graphic designer, copywriter, photographer, marketer, and publicist all in one. More often than not, those roles become overwhelming and impossible to juggle. Social media growth suffers as content quality goes down with increasing demands.
Do yourself a favor and be forgiving towards yourself and your team. Your company will be better off hiring an agency to help out. You'll save time, money, and sanity in the long run.